The Drake Center is a wellness and recovery organization. This project focused on developing a new visual identity to represent their mission and values. Shown here is one of my early logo concepts, created to convey a clean, professional, and uplifting tone during the branding exploration phase. Moneta Ventures is a venture capital firm that hosted a private event during the South by Southwest (SXSW) conference. I designed a cohesive set of event materials, including a large backdrop, table tents, retractable banner, cocktail napkins, and name tags — all tailored to reflect the brand’s sophisticated and modern identity.